The success of a research process hinges on the literature review. A literature review (LR) is an academic work that examines the current work on a specific topic. It implicitly demonstrates the author’s knowledge and...
Nostalgia as a marketing tool is frequently used as an emotional hook by marketers but its effectiveness varies within product categories and among individual and group dynamics. The recently launched ‘The Archies’ movie by Netflix...
Staying worried at all times about money is not something anyone would want, especially during their golden years. People work hard during their youth so that they can enjoy their retirement without having financial worries....
In today’s ever changing, connected world, people & organizations face all kinds of adversity in life. There are personal crises, such as illness, loss of a loved one, abuse, bullying, job loss, and financial instability....
Psychological influence motivates performance improvement. Pygmalion effect is a phenomenon wherein, high expectations are pronounced overtly, and placed upon people to improve their performances. On the other hand, lowered expectations may also lead to decreased...
Memes are an uncommon visual medium to uncover the underlying social themes in society. They can be rich sources of qualitative research in analyzing sentiments. One of the most iconic manifestations of Memes in India...
Marketing is an art of appealing to the subconscious, a skill when mastered, unveils the way to success with remarkable ease. The orchestration of marketing involves a multitude of considerations when presenting a product to...
The most important rewards for an individual or a team for their contributions are feedback, respect, and recognition. All these are intertwined in such a way that one feeds the other. The first important factor...
Have you ever heard about white noise? It’s a kind of ambient sound that some people claim can help you focus better. It includes things like coffee shop chatter, rainfall and ocean waves. It sounds...
Consumers’ minds matter. A consumer sentiment index measures the degree to which individuals feel optimistic about their ability to make purchases in the near future. When assessing the economy as a whole and an individual’s...
For any idea to move from the seed to a business, vision, mission and strategy has to be in place. VMOSA (Vision, Mission, Objectives, Strategies and Action Plans) is a planning process to define them...
Entrepreneurship is generally related to creation, recognition and utilization of opportunities. As an important societal change agent the entrepreneurs create vision for both men and women in accomplishing their significant deeds. The women in India...
