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Small Biz
startups-mvp-the-core-team-marketexpress-in

Startups, MVP and the need for the core team

Startups often don’t plan their product development process meticulously as they think that everything will fall in place. But in order the things to fall in the place, one has to execute a robust plan...

co-founders-equity-no-monthly-pay-marketexpress-in

Co-founders ( required ), Equity with no Monthly Pay…

Oh!. Equity, sweat equity, co-founders are enamored by this in a delightful way and lose their focus from vitamin “M” and get distracted by the shiny deals happening in the startup ecosystem. It is fair...

funding-sources-startups-marketexpress-in

Different sources of funding new Startups

Startup funding have been booming in India in 2016, which has become one of the major reasons of startups mushrooming across India. If we really look into how these startups are growing and where do...

construal-level-theory-marketing-marketexpress-in

Understanding Consumer Psychology: Construal Level Theory

In an effort to understand the behaviour of consumers in their process of buying, many theories, concepts, models etc., have been forwarded. From social psychology marketers have adopted Construal level theory (CLT) to explain how...

tax-severance-payments-marketexpress-in

To tax, or not to tax severance payments

Mr. X was employed with a leading global manufacturing company Global Inc, in their Indian subsidiary, Global India. Due to global restructuring, Global Inc decided to close its operations in India, resulting in the termination...

flipkart-e-commerce-marketexpress

FDI on E-commerce: Its Impact on the E-commerce Companies

With the onset of LPG, India has seen a rise in the flow of FDI into the country. Though this phenomenon is good for the economy, unbridled inflow is not without danger. Being aware of...

the-social-media-marketexpress-in

Social Media Marketing and its Future: An Opinion

Very recently, Rajdeep Sardesai, one of India’s well-known television journalists, disabled his Twitter account. He cited “concerted campaign of lies and abuse on a daily basis” being the reason for his action. This raises the...

grocery-india-retail-hyperlocal-marketexpress-in

Indian Retail: Buying groceries – Local or Online grocery store

About 8% of the grocery market in India are organized. This market is currently dominated by the hypermarket, supermarkets and convenience markets like FoodBazzar, Hypercity, and Dmart etc (KPMG, 2014). With a large customer base...

fosters-india-it-act-marketexpress-in

Fosters case: The perfect brew for the new amendment to IT Act

The Indian Income Tax Act, 1961 has a dubious distinction – it is perhaps the most important legislation in the country that gets amended considerably, every single year. The last Budget for example, saw nearly...

Digital-marketing-marketexpress-in

Digital Marketing and Its Growing Influence

Digital marketing seems to have caught the imagination of our young professionals. It is logical because the evolving technologies have a tendency to move away from analog to digital. The ever growing digitalization seems to...

Private-limited-company-annual-tax-returns-roc-marketexpress-in

Private Limited Company, Annual tax returns and ROC compliance

Krrishan Gopal Singhania is a practicing corporate lawyer with over 20 years of experience in the field of arbitration. He runs his own law firm, Singhania & Co. Krrishan has extensive exposure to the international...

indian-startups-gmv-nps-sustainable-business-model-marketexpress-in

Indian Startups, GMV, NPS and Sustainable business model

The internet is making price competition more competitive while geographic markets of retailers are rapidly increasing from local buyers to customers across the country and even across the globe. It has been a neck to...