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Small Biz
german-founders-asia-marketexpress-in

Expanding to Asia holds big promise for German founders

An increasing number of German entrepreneurs are taking their startups to Asia. Christian Geissendoerfer, CEO of German Accelerator Southeast Asia, talks to DW about the dos and don’ts when striking out in the Far East....

engineering-startups-india-marketexpress-in

Engineering startups in India and their survivability

After all the fanfare and international road shows promoting Make In India campaign, the fundamental questions are yet to be answered clearly. What to make? For which markets the product should be made? Who will...

unicorn-marketing-magic-marketexpress-in

How the unicorn became marketing magic

The unicorn has taken advertising by storm. Consumers are snapping up any product associated with the one-horned horse. From his knees, Joshua slides through Brooklyn Owl, a small shop on Flatbush Avenue. He is wearing...

India to launch Goods and Services Tax (GST)

India is getting ready for its most ambitious tax reform in decades but not everyone is happy about the changes. The Goods and Services Tax (GST) is intended to draw millions of firms into the...

women-investors-marketexpress-in

Are women better investors?

Women are indeed better investors on average, but they don’t know it. Most financial products are designed by men, for men. New women-focused digital investment platforms are hoping to fill in the gap. Wall Street...

startup-product-marketexpress-in

Tech Startups with a product

One of the biggest criticisms against the Indian IT industry is that it failed to generate enough products. This has nothing to do with the ability, but rather an economic decision. Simply put, the gestation...

women-women20-summit-marketexpress-in

The real issues at Women20

With the Ivanka Trump show having moved on, the Women20 summit in Berlin may have been quieter. But it also felt like the way had finally been cleared to talk about what really matters. One...

wework-coworking-marketexpress-in

WeWork all over the world

The shared-office space startup WeWork wants to help its members “create a life, not just a living.” With a $17-billion valuation, investors seem to agree and help the project become a big success globally. When...

mastering-the-art-of-listening-marketexpress-in

Mastering the art of listening to transform your life

Listening is the basis of all human relationships. It is fundamental to personal effectiveness and growth of an individual. Listening is an art that you develop, practice, learn and master over time, depending on the...

tech-startups-service-model-marketexpress-in

Tech Startups with a Service Model

The difference between a tech company and a services company is fast diminishing. I was talking to one of my friends running a travel & ticketing services firm from Bangalore. He said that he is...

Startups, MVP and the need for the core team

Startups often don’t plan their product development process meticulously as they think that everything will fall in place. But in order the things to fall in the place, one has to execute a robust plan...

co-founders-equity-no-monthly-pay-marketexpress-in

Co-founders ( required ), Equity with no Monthly Pay…

Oh!. Equity, sweat equity, co-founders are enamored by this in a delightful way and lose their focus from vitamin “M” and get distracted by the shiny deals happening in the startup ecosystem. It is fair...