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Small Biz
startup-product-marketexpress-in

Tech Startups with a product

One of the biggest criticisms against the Indian IT industry is that it failed to generate enough products. This has nothing to do with the ability, but rather an economic decision. Simply put, the gestation...

women-women20-summit-marketexpress-in

The real issues at Women20

With the Ivanka Trump show having moved on, the Women20 summit in Berlin may have been quieter. But it also felt like the way had finally been cleared to talk about what really matters. One...

wework-coworking-marketexpress-in

WeWork all over the world

The shared-office space startup WeWork wants to help its members “create a life, not just a living.” With a $17-billion valuation, investors seem to agree and help the project become a big success globally. When...

mastering-the-art-of-listening-marketexpress-in

Mastering the art of listening to transform your life

Listening is the basis of all human relationships. It is fundamental to personal effectiveness and growth of an individual. Listening is an art that you develop, practice, learn and master over time, depending on the...

tech-startups-service-model-marketexpress-in

Tech Startups with a Service Model

The difference between a tech company and a services company is fast diminishing. I was talking to one of my friends running a travel & ticketing services firm from Bangalore. He said that he is...

startups-mvp-the-core-team-marketexpress-in

Startups, MVP and the need for the core team

Startups often don’t plan their product development process meticulously as they think that everything will fall in place. But in order the things to fall in the place, one has to execute a robust plan...

co-founders-equity-no-monthly-pay-marketexpress-in

Co-founders ( required ), Equity with no Monthly Pay…

Oh!. Equity, sweat equity, co-founders are enamored by this in a delightful way and lose their focus from vitamin “M” and get distracted by the shiny deals happening in the startup ecosystem. It is fair...

funding-sources-startups-marketexpress-in

Different sources of funding new Startups

Startup funding have been booming in India in 2016, which has become one of the major reasons of startups mushrooming across India. If we really look into how these startups are growing and where do...

construal-level-theory-marketing-marketexpress-in

Understanding Consumer Psychology: Construal Level Theory

In an effort to understand the behaviour of consumers in their process of buying, many theories, concepts, models etc., have been forwarded. From social psychology marketers have adopted Construal level theory (CLT) to explain how...

tax-severance-payments-marketexpress-in

To tax, or not to tax severance payments

Mr. X was employed with a leading global manufacturing company Global Inc, in their Indian subsidiary, Global India. Due to global restructuring, Global Inc decided to close its operations in India, resulting in the termination...

flipkart-e-commerce-marketexpress

FDI on E-commerce: Its Impact on the E-commerce Companies

With the onset of LPG, India has seen a rise in the flow of FDI into the country. Though this phenomenon is good for the economy, unbridled inflow is not without danger. Being aware of...

the-social-media-marketexpress-in

Social Media Marketing and its Future: An Opinion

Very recently, Rajdeep Sardesai, one of India’s well-known television journalists, disabled his Twitter account. He cited “concerted campaign of lies and abuse on a daily basis” being the reason for his action. This raises the...