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"Customer" tag
Customer-Acquisition-Cost-CAC-Customer-Life-Time-Value-CLTV-marketexpress-in

Customer Acquisition Cost (CAC) and Customer Life Time Value (CLTV)

You’re an exciting new startup with an out of the world idea and touted as the next big thing in eCommerce in India. Wow! You’re landed. Well, not quite. Reality strikes when, after having arrived...

Is customer the real king?

As a working-professional, I have always kept in mind or I have always been reminded of the fact that ‘Customer is King’. In services industry, people (who serve) are important and process is the way...