The marketing landscape has evolved over a while and traditional one-way marketing has transformed into interactive marketing. Brand-generated content marketing (BGC) is complemented by user-generated content marketing. In the last three decades, due to rapid...
Modern consumers need speed, are ready to pay extra and are happy once the purchase is in their hands within minutes. Urbanization, congested roads, nuclear family, busy lifestyle, and the smartphone in hand all acted...
The phenomenon of the Streisand effect is that it kind of prevents access to have an opposite result or to elude the heedless outturn of sketching considerable attention towards it. The term originated for Barbra...
Marketing experts suggest that products should add a satisfying experience and services should add tangible products to get customers returned to them. Recent marketers say that creating a compelling customer experience is the real challenge...
Customer engagement has always been recognized as an important and meaningful marketing goal and brings a high level of sales, profit and brand equity to a company. Customer engagement has evolved over a period of...
Everyone agrees that Work-Life Balance still remains questionable when organizations introduce new workload every day and expect more than employee’s capacity. Busy day filled with high workload has been leading to depression and trauma for...
You’re an exciting new startup with an out of the world idea and touted as the next big thing in eCommerce in India. Wow! You’re landed. Well, not quite. Reality strikes when, after having arrived...
As a working-professional, I have always kept in mind or I have always been reminded of the fact that ‘Customer is King’. In services industry, people (who serve) are important and process is the way...
