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Ikea India: Why They Struggle & How to Win Big

Why has IKEA not taken off in a big way, even though it’s known for its DIY furniture assembly concept around the world? There could be several reasons, such as taxes, price, store accessibility, product...

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Founded in 2011 by IIT-ians, VJTI-ians and Finance Professionals MarketExpress is an online financial, business news, insights and research portal. MarketExpress platform brings together some of the industry's top experts on finance, business, education with a common goal - to provide quality information, insights & analysis.

Ikea India: Why They Struggle & How to Win Big

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