Marketing is boundaryless, now. Like it or not, it is the product of a volatile, uncertain, complex and ambiguous (VUCA) world. So, everything one does is marketing in some way. A product manager needs to...
The Trump administration seems to be stepping up the pressure on the Japanese yen, accusing Japan of manipulating the exchange rate to its advantage. In our view, the accusation is essentially valid. Japanese policy makers...
In an effort to understand the behaviour of consumers in their process of buying, many theories, concepts, models etc., have been forwarded. From social psychology marketers have adopted Construal level theory (CLT) to explain how...
Logo & Brand: Finding the best logo for your brand means finding the best solution in creating a better identity. Consumers recall brands more which stick well in their mind. The problem lies in knowing...
