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Trump is Right About Yen

The Trump administration seems to be stepping up the pressure on the Japanese yen, accusing Japan of manipulating the exchange rate to its advantage. In our view, the accusation is essentially valid. Japanese policy makers...


Understanding Consumer Psychology: Construal Level Theory

In an effort to understand the behaviour of consumers in their process of buying, many theories, concepts, models etc., have been forwarded. From social psychology marketers have adopted Construal level theory (CLT) to explain how...