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Aggressive vs. Discrete Marketing: What Works Best for Generation Z

According to the study Generation Z has an attention span of 8 secs. In order to catch their attention and to understand what works best for them, we need to look into their priorities and...


Customer Experience and the Customer Journey Matrix

Marketing experts suggest that products should add a satisfying experience and services should add tangible products to get customers returned to them. Recent marketers say that creating a compelling customer experience is the real challenge...