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aggressive-discrete-marketing-marketexpress-in

Aggressive vs. Discrete Marketing: What Works Best for Generation Z

According to the study Generation Z has an attention span of 8 secs. In order to catch their attention and to understand what works best for them, we need to look into their priorities and...

matrix-customer-experience-add-value-marketexpress-in

Customer Experience and the Customer Journey Matrix

Marketing experts suggest that products should add a satisfying experience and services should add tangible products to get customers returned to them. Recent marketers say that creating a compelling customer experience is the real challenge...