Direct-to-home (DTH) operators have welcomed the government’s move to increase the foreign direct investment limit in broadcast services to 74% across the board.
Currently, foreign direct investment is allowed to the extent of 49% in cable television and direct-to-home segments, while it is allowed to the extent of 74% in Head-end in the Sky space.
Commenting on the development Mr. Salil Kapoor, COO, Dish TV said “Foreign players are expected to get the latest technology and operational best practices into the Indian space, as they have experience of operating direct-to-home networks internationally”
Today’s measure hold significance in adding to the pace of cable television digitisation in the country. The government is now expected to move ahead swiftly with the cable television digitisation mandate, implementing it beyond the top cities of the country.