This article aims to explain the role of ChatGPT in Higher Education and Marketing. The educational sector is highly competitive and is subjected to new trends in all aspects that involve teaching and learning. However, on...
The marketing landscape has evolved over a while and traditional one-way marketing has transformed into interactive marketing. Brand-generated content marketing (BGC) is complemented by user-generated content marketing. In the last three decades, due to rapid...
The typical challenge of how to measure the ROI in terms of people employed for any initiative is quite difficult for any organisation but it is particularly precarious for the NGOs whose future viability depends...
As the land of entrepreneurs, Gujarat is acknowledged for its spirit to advocate the MSME sector characterised by numerous small and medium scale industries. On the basis of the nature of investment and type of...
The celebration of my parents’ 50th anniversary gave me a wonderful opportunity to meet many of my uncles, aunts and cousins. During the family get-together, I realised that a lot of my elderly relatives were...
Industry 5.0 is the next generation of Industry 4.0, which is characterized by the increasing use of artificial intelligence (AI), machine learning (ML), and other advanced technologies. This has led to a demand for workers...
Modern consumers need speed, are ready to pay extra and are happy once the purchase is in their hands within minutes. Urbanization, congested roads, nuclear family, busy lifestyle, and the smartphone in hand all acted...
MSMEs, as we all know, is the backbone of Indian economy (or for that matter any economy, globally) that, on an average, accounts for 37% of the GDP, 45% of the Manufacturing Output, 42% of...
Cognitive dissonance as a concept intrigued me to the extent that I pursued my arduous research journey of 7 years on this topic. What is cognitive dissonance? According to Festinger (1957) cognitive dissonance theory states...
In the process of finalizing the interior décor of our house, my quest led me to “Asian Paints: Har Ghar Kuch Kehta hain” which showcases the houses of celebs. One such celeb’s house that caught...
The Fintech industry has come a long way in addressing the credit demand by revolutionizing access to the supply (lenders) side. This has been one of the most critical factors in addressing a part of...
The phenomenon of the Streisand effect is that it kind of prevents access to have an opposite result or to elude the heedless outturn of sketching considerable attention towards it. The term originated for Barbra...