Discussions with a few research scholars made me realise the knowledge gaps and lack of training for managing references & citations, which is a vital part of academic writing. One of them even described the...
Payments Banks are those banks that are registered as public limited companies under the Companies Act, 2013. They are licensed under Section 22 of the Banking Regulations Act, 1949 and broadly regulated by the Reserve...
As I was eagerly awaiting my husband’s birthday, I planned to gift him a pair of jeans. Now, how difficult could that be? My husband being the meticulous person he is, requested me to show...
Customer engagement has always been recognized as an important and meaningful marketing goal and brings a high level of sales, profit and brand equity to a company. Customer engagement has evolved over a period of...
A data breach is any information that compromises with the identity of an individual and adversely affects both an individual and the business & reputation of an organization [1]. The sources of data breach could...
Technical advancement, development around web 2.0, new-generation information and comm technology and the emergence of social media merged the line between ATL and BTL marketing. Through the line or TTL Marketing, the new buzzword reduces...
Nudging is an art, if perfected with devotion and passion, will always pay back in tons . Often we try to get worked up while supporting our loved ones and friends in their work, chores, ...
Marketing is boundaryless, now. Like it or not, it is the product of a volatile, uncertain, complex and ambiguous (VUCA) world. So, everything one does is marketing in some way. A product manager needs to...
Ella and her friends were playing in the garden. They took turns and were trying to guess what each other thought. It was Ella’s turn. She said “I see something which is red” and everyone...
FOCUS: In order to create a “self-environment” where I can learn while I lead, what would be the most important principles I should follow? How to continuously grow as a human being and leader Lara...
In any process, analysis is critical because you generate a lot of data and all data is not actionable. The analysis of the data is where the action and the mitigation take place. How do...
The majority of the consumers believe the sellers in the name of “LOYALTY” (Srivastava & Rai, 2018). Moreover, they expect individual and customised loyalty programs thinking that loyalty programs are true and offers them rewards...
