Studying trends is an effective way of plotting the potential of your business/brand. Trends help shape the future. They tell you what people are currently liking, disliking. They are a reflection of consumer behaviour today....
It is anticipated that Gen Z will make about 27% of the workforce by 2025, and Gen Alpha will follow suit by 2030. These generations bring unique attitudes and expectations to the workplace that have...
In today’s ever changing, connected world, people & organizations face all kinds of adversity in life. There are personal crises, such as illness, loss of a loved one, abuse, bullying, job loss, and financial instability....
Psychological influence motivates performance improvement. Pygmalion effect is a phenomenon wherein, high expectations are pronounced overtly, and placed upon people to improve their performances. On the other hand, lowered expectations may also lead to decreased...
The key to building a great team or startup not only depends on information but also relies on other factors such as experience, expertise, and professionalism.” Some may argue and claim that information is the...
The most important rewards for an individual or a team for their contributions are feedback, respect, and recognition. All these are intertwined in such a way that one feeds the other. The first important factor...
Have you ever heard about white noise? It’s a kind of ambient sound that some people claim can help you focus better. It includes things like coffee shop chatter, rainfall and ocean waves. It sounds...
For any idea to move from the seed to a business, vision, mission and strategy has to be in place. VMOSA (Vision, Mission, Objectives, Strategies and Action Plans) is a planning process to define them...
The typical challenge of how to measure the ROI in terms of people employed for any initiative is quite difficult for any organisation but it is particularly precarious for the NGOs whose future viability depends...
The celebration of my parents’ 50th anniversary gave me a wonderful opportunity to meet many of my uncles, aunts and cousins. During the family get-together, I realised that a lot of my elderly relatives were...
Cognitive dissonance as a concept intrigued me to the extent that I pursued my arduous research journey of 7 years on this topic. What is cognitive dissonance? According to Festinger (1957) cognitive dissonance theory states...
In the digital age, the world of marketing has undergone a significant transformation, and India is no exception. Digital marketing, fueled by advancements in technology and the widespread use of the internet and mobile devices,...
