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Small Biz
MSME MarketExpress-in

MSME -Industrial Policy of Government of Gujarat

After the launching of a new Industrial Promotion Policy, effective for commercial production on or after 1st April, 2004, the rules and procedures were modified accordingly to facilitate employment generation. As the draft of the...

streisand-effect-business-marketexpress-in

Streisand effect in Business

The phenomenon of the Streisand effect is that it kind of prevents access to have an opposite result or to elude the heedless outturn of sketching considerable attention towards it. The term originated for Barbra...

startup-company-thrasio-model-eduexpress-marketexpress-in

Startup Company: Thrasio model & Indian markets

India recorded $49 billion PE-VC investments till September 2021, 41% of which has been in unicorns. In the eleven months of 2021, India has added forty one unicorns in its kitty and NASSCOM estimates this...

positioning-products-brand-marketexpress-in

Startup & MSME: Positioning critical for Products & Services both!

“Products” have been enjoying “Branding” and “Positioning” as a critical marketing tool to establish “stall” and “recall” in the minds of consumers. Companies like Uniliver, Mercedez, Coke, Pepsi, Bata, Maruti, Reckitt Coleman, Tata, Dabur, Patanjali...

small-business-loans-marketexpress-in

Best mobile apps to get small business loans?

A business loan is a blessing for entrepreneurs looking to establish a new venture or expand an existing one. With the advancement of technology, availing a business loan has become quite a hassle-free process. Nowadays,...

skill-entrepreneurs-startups-team-marketexpress-in

Boosting India’s vibrant startups Ecosystem

The budget for the financial year 2020-21 (FY21) was the most difficult in a decade. Seeing the historical slowdown in the major sectors of the economy, the task to revitalize the lost glory was not...

skiing-textile-slopes-snow-marketexpress-in

Skiing, Synthetic slope answer to climate change

Warmer winters in many parts of the world are increasingly becoming a headache for communities in regions that have long profited from skiing. A small company in Saxony, Germany, has an answer to their dilemma....

design-thinking

The Need for Design Thinking in Communications

It is high time that the corporate communications function acknowledges the importance of and starts adopting the much-vaunted design thinking approach both strategically as well as tactically. Product companies swear by it, and services companies...

coworking

Unfolding coworking

Coworking in the modern context redefines the concept of ‘working together’. As the economy moves towards a knowledge economy, the emergence of the highly individualized labor market in which urban professionals work as casuals, project...

social-media

Boost your social media brand through dedicated offline PR activity/media coverage

Are you planning to curate digital and social media campaigns to create brand awareness, enhance brand recall, generate leads and enhance customer experience without capturing the vast offline space? To put it simply- it is...

the-law-of-the-few

‘Law of The Few’: The people who move the world

The holy grail for organizations’ PR & communications teams in today’s mind bogglingly competitive landscape would be that one idea that can catapult their brand into the big league. Any number of books and articles...

MSME MarketExpress-in

MSME Funding Gap Despite Project Viability: Field Observations

In this article, I would like to take the opportunity to share my observations about the challenges in MSME funding during my recent field visits to the state of Jharkhand and Odisha. About a couple...