Anand Banerjee
Customer-Acquisition-Cost-CAC-Customer-Life-Time-Value-CLTV-marketexpress-in

Customer Acquisition Cost (CAC) and Customer Life Time Value (CLTV)

You’re an exciting new startup with an out of the world idea and touted as the next big thing in eCommerce in India. Wow! You’re landed. Well, not quite. Reality strikes when, after having arrived...

india-diapers-market-marketexpress-in

27 million babies & Indian disposable diapers market

Indians give birth to around 27 million babies each year, yet the penetration rate of disposable diapers remains at less than two percent! Contrary to popular belief that traditional factors prevent usage of disposable diapers...