
The first shock was to international trade and supply chains, which although potentially recoverable, was already set to become another brake on the global economy, hitting China hardest. This is now being overtaken by the first wave of what will surely be several demand shocks as a result of the ‘lockdowns’ imposed in response to the unprecedentedly high levels of contagiousness and shortage of medical staff, beds and ventilators needed for sufferers. The reduction in economic activity is already vividly illustrated by the reduction in air pollution in China and Europe (Figure 1).
Figure 2 They need more than a dime, buddy!
Cash for Demand
In the grim terminology of epidemiologists, ‘suppression’ involves deliberately slashing economic
activity. Economists are having a field day in competing with ever gloomier forecasts but it seems
clear that China will have experienced a deep recession in Q1 and then a better but still poor Q2,
with the advanced economies (i.e. China’s customers) following a few months behind and some sort
of recovery underway by the end of the year. In order to mitigate the first shocks China has chosen a
more conventional path of public investment and boosting funding for small businesses while, with
commendable urgency, advanced economies are taking more drastic action. The richer the economy
the higher proportion of GDP is accounted for by Consumption (nearly 70% in the US) and by jobs in
the Service Sector. Accordingly, simply leaving workers to take their chances in lockdown would
result in a collapse in Demand. Survey data from the US (Figure 2) shows that over 80% of Americans
have savings of less than $5,000 (in the UK around 50% have less than £1,500) and 20% of American
business would not survive more than one month without sales (50% not more than 3 months). To
put it crudely, people and businesses need cash and fast.
Figure 3 Plumbing a modern economy (simplified)
The plumbing of modern economies is complex but Geneva-based Professor Richard Baldwin has
designed a model (Figure 3), which although simplified, shows where the crucial blockages, burst
pipes and feedback loops are most likely to occur. Households and businesses really are symbiotic
and any rupture really does requires government intervention to repair it and, in extreme
circumstances, such as those currently, to restart the flow. Banks are essential both as conduits of
and contributors to flows in the form of credit. Investors, ‘Rest of the World’ importers and exports
are also important contributors.
Unlike their plight in 2008, most banks are not badly or immediately exposed to a collapse in
Demand, although nor can they meet all the inevitable funding requests from their customers.
Some, especially in Europe, must be dreading another cascade of non-performing loans. Hence, the
plans for guarantees of emergency bank loans and extra liquidity from the central banks as
governments in different countries frantically work out how much cash needs to be made available,
how to get it to where it is most needed and when. Also to be settled are important details such as
the balance between companies and workers, tax breaks or straight handouts, relief for the selfemployed,
equity stakes in strategic companies and restrictions on buybacks. Most governments,
with some notable Anglosphere exceptions, are doing quite well so far in buying time for their health
services to cope somehow. Nevertheless, unless they can get people back to work within 2-3 months
the amount of cash required will start to compound and it may already be too late to save some
businesses in the travel, hotel, restaurant, sports and non-food retail sectors. Funding is another
issue but it seems most governments (including Germany!) are preparing to borrow up to 10% of
GDP and expect the central banks to step up to help too.