While guiding two postgraduate management students to develop a case study for an upcoming case study conference in November 2023, Prof Manila realized that there were some disagreements among her students on a particular issue. Being...
The marketing landscape has evolved over a while and traditional one-way marketing has transformed into interactive marketing. Brand-generated content marketing (BGC) is complemented by user-generated content marketing. In the last three decades, due to rapid...
Modern consumers need speed, are ready to pay extra and are happy once the purchase is in their hands within minutes. Urbanization, congested roads, nuclear family, busy lifestyle, and the smartphone in hand all acted...
In March, I somehow became a feminist and am tempted to write something on women but meant for everyone. Last year my article “Abla Nari Maha Sanskari- Is our culture detrimental to women empowerment?” was...
“Tap, scan the QR code and payment is successful’’ has become a very familiar phenomenon to many Indians, especially in the urban area. The ease, convenience and frictionless privilege to access one’s funds without using...
Marketing experts suggest that products should add a satisfying experience and services should add tangible products to get customers returned to them. Recent marketers say that creating a compelling customer experience is the real challenge...
The other day when my colleague discussed her article on the scarcity of one’s own space due to work from home situation, I started thinking about what could be an alternate option. Work from home...
Covid 19 pandemic has changed our way of life unpredictably. Consumer buying behaviour towards necessities and non-necessities has been impacted differently by the two-year prolonged pandemic situation. Spending patterns of an individual in both categories...
In today’s world when women have entered and accomplished successes in every field starting from politics to armed forces, from entrepreneurship to games, we can’t call “Nari as Abla”. Indian women have broken the patriarchal...
With the rapid development of Data Science and the easy accessibility of data, data-driven decision making has become an integral part of the Managerial process. Data pre-processing is an indispensable process of model building and...
Easy availability of operational data and development of Data Science and Machine learning algorithms make the industry and business heavily dependent on Data-driven decision making. Predictive modelling is one of the most popular Data Science...
Recently, Indian ads has created controversy and spread like wildfire on social media. Dabur, FabIndia and CEAT are a few names that have captured prime times for discussion and debate in National television channels because...
