Warmer winters in many parts of the world are increasingly becoming a headache for communities in regions that have long profited from skiing. A small company in Saxony, Germany, has an answer to their dilemma....
It is high time that the corporate communications function acknowledges the importance of and starts adopting the much-vaunted design thinking approach both strategically as well as tactically. Product companies swear by it, and services companies...
Coworking in the modern context redefines the concept of ‘working together’. As the economy moves towards a knowledge economy, the emergence of the highly individualized labor market in which urban professionals work as casuals, project...
Are you planning to curate digital and social media campaigns to create brand awareness, enhance brand recall, generate leads and enhance customer experience without capturing the vast offline space? To put it simply- it is...
The holy grail for organizations’ PR & communications teams in today’s mind bogglingly competitive landscape would be that one idea that can catapult their brand into the big league. Any number of books and articles...
In this article, I would like to take the opportunity to share my observations about the challenges in MSME funding during my recent field visits to the state of Jharkhand and Odisha. About a couple...
The Women Leaders Global Forum in Reykjavik brings together extraordinary women from around the world. A new index shows there’s still much work to be done when it comes to the perception of women in...
The success of an initial public offering ( IPO ) depends on a number of factors or elements. It is common knowledge, at least among market intermediaries, that the best time to hit the market...
The world swirls every day with news about two things-merger and acquisition. These days another smart restructuring tactic of competitors is – acquihire. The term seems quite innovative and new, though there is much more...
I was recently in Chennai speaking to a group of MSME entrepreneurs at a CII conference, and all of them appeared very enthused to raise funds for their business. I took that opportunity to make...
Public Relations (PR)- a practice of managing the spread of information between an individual or an organisation and the public-is not directly connected with sales. The conversion of good public relations (PR) to money is...
Tiny handbags and natural sunscreen: The project “Female Entrepreneurs of the Future” helps women founders market their innovative products in savvy and creative ways. It all started in Lund, a Swedish university town near Malmo....