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"brand building" tag

Startup & MSME: Positioning critical for Products & Services both!

“Products” have been enjoying “Branding” and “Positioning” as a critical marketing tool to establish “stall” and “recall” in the minds of consumers. Companies like Uniliver, Mercedez, Coke, Pepsi, Bata, Maruti, Reckitt Coleman, Tata, Dabur, Patanjali...


Fosters case: The perfect brew for the new amendment to IT Act

The Indian Income Tax Act, 1961 has a dubious distinction – it is perhaps the most important legislation in the country that gets amended considerably, every single year. The last Budget for example, saw nearly...