Nostalgia as a marketing tool is frequently used as an emotional hook by marketers but its effectiveness varies within product categories and among individual and group dynamics. The recently launched ‘The Archies’ movie by Netflix...
In the process of finalizing the interior décor of our house, my quest led me to “Asian Paints: Har Ghar Kuch Kehta hain” which showcases the houses of celebs. One such celeb’s house that caught...
With Facebook’s rebranding to meta, metaverse has attracted a wide range of organisations and academics worldwide. While multiple immerging virtual worlds connect with one other, the internet will play a vital part in the metaverse’s...
In this era of internet of things (IOT), one cannot live without internet. This is more so in case of marketing. Modern marketers are increasingly making use of internet and web based technologies for their...
