As I was eagerly awaiting my husband’s birthday, I planned to gift him a pair of jeans. Now, how difficult could that be? My husband being the meticulous person he is, requested me to show...
Customer engagement has always been recognized as an important and meaningful marketing goal and brings a high level of sales, profit and brand equity to a company. Customer engagement has evolved over a period of...
Technical advancement, development around web 2.0, new-generation information and comm technology and the emergence of social media merged the line between ATL and BTL marketing. Through the line or TTL Marketing, the new buzzword reduces...
Marketing is boundaryless, now. Like it or not, it is the product of a volatile, uncertain, complex and ambiguous (VUCA) world. So, everything one does is marketing in some way. A product manager needs to...
The majority of the consumers believe the sellers in the name of “LOYALTY” (Srivastava & Rai, 2018). Moreover, they expect individual and customised loyalty programs thinking that loyalty programs are true and offers them rewards...
Political parties are an indispensable part of any form of constitutional democracy. The proper functioning of democracy is unquestionably incomplete without the existence of political parties. They perform multiple functions and illustrate numerous dynamic behaviours...
The unicorn has taken advertising by storm. Consumers are snapping up any product associated with the one-horned horse. From his knees, Joshua slides through Brooklyn Owl, a small shop on Flatbush Avenue. He is wearing...
In an effort to understand the behaviour of consumers in their process of buying, many theories, concepts, models etc., have been forwarded. From social psychology marketers have adopted Construal level theory (CLT) to explain how...
The Indian Income Tax Act, 1961 has a dubious distinction – it is perhaps the most important legislation in the country that gets amended considerably, every single year. The last Budget for example, saw nearly...
Digital marketing seems to have caught the imagination of our young professionals. It is logical because the evolving technologies have a tendency to move away from analog to digital. The ever growing digitalization seems to...
Logo & Brand: Finding the best logo for your brand means finding the best solution in creating a better identity. Consumers recall brands more which stick well in their mind. The problem lies in knowing...
As a working-professional, I have always kept in mind or I have always been reminded of the fact that ‘Customer is King’. In services industry, people (who serve) are important and process is the way...
