Studying trends is an effective way of plotting the potential of your business/brand. Trends help shape the future. They tell you what people are currently liking, disliking. They are a reflection of consumer behaviour today....
Plant-based protein products and Vegan products are re-defining the category as solutions which offer indulgence and no compromise and all the desire and benefits of the original products. Will that be a sustainable how to...
Nostalgia as a marketing tool is frequently used as an emotional hook by marketers but its effectiveness varies within product categories and among individual and group dynamics. The recently launched ‘The Archies’ movie by Netflix...
Memes are an uncommon visual medium to uncover the underlying social themes in society. They can be rich sources of qualitative research in analyzing sentiments. One of the most iconic manifestations of Memes in India...
