This article aims to explain the role of ChatGPT in Higher Education and Marketing. The educational sector is highly competitive and is subjected to new trends in all aspects that involve teaching and learning. However, on...
Technology has developed in leaps and bounds across the globe in different ways. Humans have found no time and joy to communicate with other humans rather they find it interesting to communicate with machines. Probably...
This article aims to evolve around the concept of search methodology to conduct quality literature reviews. Literature reviews are not just a summary of randomly collected articles from different sources but a meaningful selection of...
The majority of the consumers believe the sellers in the name of “LOYALTY” (Srivastava & Rai, 2018). Moreover, they expect individual and customised loyalty programs thinking that loyalty programs are true and offers them rewards...
Everyone agrees that Work-Life Balance still remains questionable when organizations introduce new workload every day and expect more than employee’s capacity. Busy day filled with high workload has been leading to depression and trauma for...
