Business & Market
trading-bull-markets

Falling Yields Give the Yen a Boost

Reports that the Fed’s Brainard was interviewed for the Chair helped soften yields a bit, not that they needed extra pressure, on ideas she is more dovish than Powell.  In turn, the lower yields saw...

November BWCI- gdp-currency-basket-marketexpress-in

Surging energy prices, interest rates & Supply chain disruptions: November Monthly

Three main forces are shaping the business and investment climate:  Surging energy prices, a dramatic backing up of short-term interest rates in Anglo-American countries, and the persistence of supply chain disruptions. The US and Europe...

steel-us-eu-tariff-aluminum-marketexpress-in

US, EU settle dispute over tariffs on steel, aluminum

The United States has agreed to reduce tariffs on EU steel in return for a relaxation of countertariffs on US products, both sides said. Motorcycles, bourbon, peanut butter and jeans may get cheaper in the EU....

Eyes Turn to the ECB and the First Look at Q3 US GDP

The market awaits the ECB meeting and the first look at the US Q3 GDP.  The pullback in US shares yesterday was a drag on the Asia Pacific equities.  It is the first back-to-back loss...

china-property-tax-marketexpress-in

China to test out property tax plan in some regions — report

China has long considered imposing a property tax nationwide to control the country’s property bubble and curb excessive housing speculation. The top decision-making body of the National People’s Congress, China’s parliament, on Saturday announced that...

Climate Change & Action: India on a “Sustainable” path

Climate change is one of the defining global challenges of our time. Countries across the world have recognized the urgent need to address climate change as a challenge and this is rightly demonstrated by their...

imf-gita-gopinath-marketexpress-in

IMF announces exit of chief economist Gita Gopinath

The International Monetary Fund (IMF) has announced the departure of chief economist Gita Gopinath. She will return to Harvard after serving as the fund’s first female chief economist. The IMF announced the departure of chief...

cadbury-gender-ad-twist-marketexpress-in

Cadbury Dairy Milk Cricket Ad – ‘Kuch Khaas Hai’ 2021: Creating Magic with Gender Twist

Cadbury Dairy Milk’s cricket advertisement with the tagline ‘Asli Swad Zindagi Ka’ was introduced in 1994. The advertising fraternity observes that the content and presentation of the advertisement was so impactful that it remained thoroughly...

china-currency-marketexpress-in

China reaches for strategic power cuts amid energy crisis

Blackouts and power cuts in the world’s second-largest economy have drawn attention to fuel supply problems that could complicate the country’s pandemic recovery. DW unpacks why the lights went out in China. Struggling energy companies...

khuch-khas-hai-cadbury-dairy-milk

Revisiting the Cadbury Dairy Milk Cricket Ad: ‘Kuch Khaas Hai’ 1994

On September 17th 2021, Mondelez India, known for Oreo cookies and Cadbury chocolates released a fresh take of its iconic ‘Kuch Khaas Hai’ ad that was originally broadcasted on Indian television in 1994.Although the basic...

ttl-marketing-marketexpress-in

Emergence of TTL marketing, Demarcation between ATL & BTL marketing

Technical advancement, development around web 2.0, new-generation information and comm technology and the emergence of social media merged the line between ATL and BTL marketing. Through the line or TTL Marketing, the new buzzword reduces...

dax-germany-marketexpress-in

Germany’s bigger DAX-40 gets going

Starting Monday, Germany’s blue-chip DAX index will include 10 more companies to become the DAX-40. Selection criteria have been decisively changed. The 10 newcomers — in the order of their market value — are Airbus,...