Women who are preceived as good-looking find it easier to sell their business ideas and products to potential investors. But this is not the only gender inequality in the world of venture capital, a study...
In the digital age, the world of marketing has undergone a significant transformation, and India is no exception. Digital marketing, fueled by advancements in technology and the widespread use of the internet and mobile devices,...
Reliance Jio Cinema is a popular streaming service in India, with over 30 million users. The platform offers a wide range of content, including movies, TV shows, and live sports events. The announcement of free...
India recorded $49 billion PE-VC investments till September 2021, 41% of which has been in unicorns. In the eleven months of 2021, India has added forty one unicorns in its kitty and NASSCOM estimates this...
Nudging is an art, if perfected with devotion and passion, will always pay back in tons . Often we try to get worked up while supporting our loved ones and friends in their work, chores, ...
“Products” have been enjoying “Branding” and “Positioning” as a critical marketing tool to establish “stall” and “recall” in the minds of consumers. Companies like Uniliver, Mercedez, Coke, Pepsi, Bata, Maruti, Reckitt Coleman, Tata, Dabur, Patanjali...
WeWork was just late to the defenestration party. Everyone – including infamously me – has been trying to pinpoint the exact moment when the magnificent startup-unicorn-bubble broke, and I mean not just broke but imploded...
An increasing number of German entrepreneurs are taking their startups to Asia. Christian Geissendoerfer, CEO of German Accelerator Southeast Asia, talks to DW about the dos and don’ts when striking out in the Far East....
Women are indeed better investors on average, but they don’t know it. Most financial products are designed by men, for men. New women-focused digital investment platforms are hoping to fill in the gap. Wall Street...
One of the biggest criticisms against the Indian IT industry is that it failed to generate enough products. This has nothing to do with the ability, but rather an economic decision. Simply put, the gestation...
The shared-office space startup WeWork wants to help its members “create a life, not just a living.” With a $17-billion valuation, investors seem to agree and help the project become a big success globally. When...
