2Qs At a Time Series@ MarketExpress:
How does a small business survive in the pandemic, particularly when very little assistance is coming from various quarters, In Indian Context?
Jagdish Sheth:
It is difficult. It will require government assistance to subsidize small business, provide cash liquidity and ensure that payments for taxes and utilities are deferred.
The small business owners may have to dip into family reserves to get time. In any case, do not borrow money from the money lenders who will charge unreasonable interest rates.
Jagdish Sheth:
1.Create bubbles in key locations where there are clusters of manufacturing and services and export zones.
2. Deploy digital technology and connectivity and provide assistance to make the digital transformation of small businesses.
Next: More on 2Qs At a Time Series > Eastly: West Bengal, North East & the pandemic
| By Pratim Bose, Researcher, Ex Chief of Bureau of The Hindu Business Line, Kolkata, stay tuned
