Women who are preceived as good-looking find it easier to sell their business ideas and products to potential investors. But this is not the only gender inequality in the world of venture capital, a study...
Entrepreneurs have numerous opportunities to start online businesses from the comfort of their homes. With low overhead costs, a wide reach, and the flexibility to work around their lifestyles, starting an online business is an...
After the launching of a new Industrial Promotion Policy, effective for commercial production on or after 1st April, 2004, the rules and procedures were modified accordingly to facilitate employment generation. As the draft of the...
The phenomenon of the Streisand effect is that it kind of prevents access to have an opposite result or to elude the heedless outturn of sketching considerable attention towards it. The term originated for Barbra...
India recorded $49 billion PE-VC investments till September 2021, 41% of which has been in unicorns. In the eleven months of 2021, India has added forty one unicorns in its kitty and NASSCOM estimates this...
“Products” have been enjoying “Branding” and “Positioning” as a critical marketing tool to establish “stall” and “recall” in the minds of consumers. Companies like Uniliver, Mercedez, Coke, Pepsi, Bata, Maruti, Reckitt Coleman, Tata, Dabur, Patanjali...
A business loan is a blessing for entrepreneurs looking to establish a new venture or expand an existing one. With the advancement of technology, availing a business loan has become quite a hassle-free process. Nowadays,...
The budget for the financial year 2020-21 (FY21) was the most difficult in a decade. Seeing the historical slowdown in the major sectors of the economy, the task to revitalize the lost glory was not...
Warmer winters in many parts of the world are increasingly becoming a headache for communities in regions that have long profited from skiing. A small company in Saxony, Germany, has an answer to their dilemma....
It is high time that the corporate communications function acknowledges the importance of and starts adopting the much-vaunted design thinking approach both strategically as well as tactically. Product companies swear by it, and services companies...
Coworking in the modern context redefines the concept of ‘working together’. As the economy moves towards a knowledge economy, the emergence of the highly individualized labor market in which urban professionals work as casuals, project...
Are you planning to curate digital and social media campaigns to create brand awareness, enhance brand recall, generate leads and enhance customer experience without capturing the vast offline space? To put it simply- it is...
