marECO Insights
Disutility online grocery shopping-MarketExpress-in

Disutility costs of online grocery shopping a party-pooper?

Online grocery stores (e-Grocers) like bigbasket.com, ekstop.com, localbanya.com and their likes, have come to the parade of the online shopping boom recently. Their success has caught the fancy of private equity investors too. Will there...

end of season sale-marketexpress-in

End of Season Sale: Consumer Surplus and Brand Loyalty

The month of July is awaited for two reasons. Along with the spell of monsoon, that comes a mad rush of season sales across all lifestyle categories like fashion apparels; footwear; cosmetics, watches and even...

MNREGA UPA FMCG-MarketExpress

MNREGA and FSA what it means for FMCG marketers

UPA government would be remembered for introducing populist schemes like MNREGA and others. Also its inability to tackle the challenges faced by the Indian economy – unemployment, inflation, non implementation of policy and corruption. One of the...

zero-budget-farming-marketexpress-in

Consumer Predilections and Price Subsidies

Subsidies in India on essential goods like water, electricity, food is a manifestation of political populism . It is a known fact that as the general elections drawing near , each political party irrespective of...

Indian Investors Preferences-MarketExpress

Indian Financial Investors: Changing Investment Preferences

The beginning of financial year gave first signs of economic slowdown; and investors’ returns have seen a roller coaster ride; and it is worth introspecting on the changing preferences of small investors and attempt to...