Are you planning to curate digital and social media campaigns to create brand awareness, enhance brand recall, generate leads and enhance customer experience without capturing the vast offline space? To put it simply- it is...
The holy grail for organizations’ PR & communications teams in today’s mind bogglingly competitive landscape would be that one idea that can catapult their brand into the big league. Any number of books and articles...
In this article, I would like to take the opportunity to share my observations about the challenges in MSME funding during my recent field visits to the state of Jharkhand and Odisha. About a couple...
The Women Leaders Global Forum in Reykjavik brings together extraordinary women from around the world. A new index shows there’s still much work to be done when it comes to the perception of women in...
The success of an initial public offering ( IPO ) depends on a number of factors or elements. It is common knowledge, at least among market intermediaries, that the best time to hit the market...
The world swirls every day with news about two things-merger and acquisition. These days another smart restructuring tactic of competitors is – acquihire. The term seems quite innovative and new, though there is much more...
I was recently in Chennai speaking to a group of MSME entrepreneurs at a CII conference, and all of them appeared very enthused to raise funds for their business. I took that opportunity to make...
Public Relations (PR)- a practice of managing the spread of information between an individual or an organisation and the public-is not directly connected with sales. The conversion of good public relations (PR) to money is...
Tiny handbags and natural sunscreen: The project “Female Entrepreneurs of the Future” helps women founders market their innovative products in savvy and creative ways. It all started in Lund, a Swedish university town near Malmo....
Coworking spaces have redefined the work culture globally and India is one of the most fertile grounds for the growth of this new work environment option. From simple workplace with ungainly desks and chairs to much...
Taking the company public can be an overwhelming, yet rewarding experience. Taking this route is similar to an acid test since it provides a validation of the company’s product offerings and the confidence in the...
Building a mindset of social entrepreneurship could be a starting point. A simple change along with steadfast self belief to bring about a sustainable change can cause a tsunami of positive impact in the lives...