Tokenism in marketing occurs when brands make only surface-level efforts to appear diverse and inclusive, such as featuring a symbolic member of a marginalized group in a campaign but failing to involve these groups meaningfully...
It is the 21st century, and introductions of innovations and inventions in technology enlighten and brighten our lives every day. As humans, we are immersed in our daily lives, surrounded and influenced by digital devices...
Ever wondered what the internet is whispering about your brand? If not sure, you can find out simply by listening. Yes, you read that right! Listening to what your target audience and existing customers say...
“Products” have been enjoying “Branding” and “Positioning” as a critical marketing tool to establish “stall” and “recall” in the minds of consumers. Companies like Uniliver, Mercedez, Coke, Pepsi, Bata, Maruti, Reckitt Coleman, Tata, Dabur, Patanjali...
Are you planning to curate digital and social media campaigns to create brand awareness, enhance brand recall, generate leads and enhance customer experience without capturing the vast offline space? To put it simply- it is...
Should celebrities be responsible for brand claims and their deliverables? What is the proper scope and degree of this responsibility? These questions call for discussion on celebrity endorsements that focuses on the various aspect of...
