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"Communications" tag

The Need for Design Thinking in Communications

It is high time that the corporate communications function acknowledges the importance of and starts adopting the much-vaunted design thinking approach both strategically as well as tactically. Product companies swear by it, and services companies...


Importance of PR and IR in IPO communications

The success of an initial public offering ( IPO ) depends on a number of factors or elements. It is common knowledge, at least among market intermediaries, that the best time to hit the market...

Cisco Systems – Earning analysis

Cisco designs, manufactures, and sells Internet Protocol (“IP”) based networking and other products related to the communications and information technology (“IT”) industry and provide services associated with these products and their use. Cisco also provides...