India-First-Global-Insights-Analysis -Sharing-PlatformIndia-First-Global-Insights-Analysis -Sharing-Platform
"hedonic shopping" tag
transformation-consumer-shopping-behaviour-marketexpress-in

Transformation of consumer buying behaviour – Utilitarian shopping vs Hedonic shopping

Covid 19 pandemic has changed our way of life unpredictably. Consumer buying behaviour towards necessities and non-necessities has been impacted differently by the two-year prolonged pandemic situation. Spending patterns of an individual in both categories...