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Brand Anathema: Suzuki trying to shrug off Maruti identity

Can a firm be handicapped by the power of its own brand? Sounds paradoxical! In fact, firms strive to build a strong brand. It is a powerful tool in the competitive market to win over...

Suzuki chief Osamu Suzuki visits Manesar facility

Manesar : In a “morale boosting exercise”  Suzuki Motor Chairman Osamu Suzuki visited Maruti’s troubled Manesar car factory here on Monday. The Manesar facility has two operating plants, while the third ‘Plant C’ will start production...

Maruti’s new Swift sedan variant likely to by Feb

New Delhi, December 11, 2011 : Maruti Suzuki’s popular brand, Swift, may soon be expanded to three body styles from two, as the company looks to maximise returns from an existing platform by working around...

 

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