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The Era Of Cognitive Dissonance

Cognitive dissonance as a concept intrigued me to the extent that I pursued my arduous research journey of 7 years on this topic. What is cognitive dissonance? According to Festinger (1957) cognitive dissonance theory states...

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Money Hurdles or Mind Hurdles?

-As sure as the spring will follow the winter, prosperity and economic growth will follow recession. Right now, we are collectively facing a global recession. The situation started last year when the complicated American Repo...

 

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