Marketing is boundaryless, now. Like it or not, it is the product of a volatile, uncertain, complex and ambiguous (VUCA) world. So, everything one does is marketing in some way. A product manager needs to...
It is high time that the corporate communications function acknowledges the importance of and starts adopting the much-vaunted design thinking approach both strategically as well as tactically. Product companies swear by it, and services companies...
The holy grail for organizations’ PR & communications teams in today’s mind bogglingly competitive landscape would be that one idea that can catapult their brand into the big league. Any number of books and articles...
Sample the following piece of conversation. John: Hey Mark, was just curious to know how my test went. Mark: Sure. Your test was OK. We’re waiting for the senior manager to review it. John: “OK”?...
“Do what you do best and outsource the rest,” said management guru Tom Peters. It is mostly unclear whether he was pro or anti outsourcing when he uttered this. But we know for sure that...
Imagine you are employed by a business process outsourcing (BPO) outfit, and have to transition to your team a new business process introduced by your sponsor on-site. What thoughts would you conjure up? Being an...
In an age where efficiency is the watchword for enterprises the world over, the method of communicating within and between organizations has undergone a paradigm shift. Most businesses today use Internet Protocol (IP) Telephony or...
