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Indian Paper Industry Overview & Go to Market Strategy

, November 12, 2012, 0 Comments

The Indian Paper Industry as a whole is witnessing action on quite few fronts. The Printing and Writing (P&W) Paper Industry (on which this report focuses on) is a segment which is slowly showing a shift from a commodity product to branded product and become in true sense a ‘FMCG’ product. It is in this context, we review the industry looking at the overall dynamics – size, growth, key players, product portfolio comparison, sales channel, customers and distribution related aspects of the same.

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