The current generation is notorious for its extremely short-lived attention spans, given this complexity brands are struggling to grab their attention. Companies face a daunting challenge in trying to differentiate themselves from a wide range...
Do not feed the trolls; nothing fuels them so much – Oscar Wilde Trolls in general were frequently mentioned in fairy tales of Norway, Finland, Sweden, Denmark, and Iceland. These mythical and quaint-looking creatures were...
Cognitive dissonance as a concept intrigued me to the extent that I pursued my arduous research journey of 7 years on this topic. What is cognitive dissonance? According to Festinger (1957) cognitive dissonance theory states...
In the process of finalizing the interior décor of our house, my quest led me to “Asian Paints: Har Ghar Kuch Kehta hain” which showcases the houses of celebs. One such celeb’s house that caught...
Weekends are sacrosanct. The overworked Indian population strives to bond with their relatives, friends and make the most of the 2 or 1.5 or 1 day weekends. More often the conversations tend to have this...
As I was eagerly awaiting my husband’s birthday, I planned to gift him a pair of jeans. Now, how difficult could that be? My husband being the meticulous person he is, requested me to show...