Mrs.Haritha
ambient-marketing-works-marketexpress-in

Captivate Your Audience: Unveiling Ambient Marketing

The current generation is notorious for its extremely short-lived attention spans, given this complexity brands are struggling to grab their attention. Companies face a daunting challenge in trying to differentiate themselves from a wide range...

trolls-pan-bahar-marketexpress-in

Social media & Internet Trolls: Do not feed the trolls!!!!

Do not feed the trolls; nothing fuels them so much – Oscar Wilde Trolls in general were frequently mentioned in fairy tales of Norway, Finland, Sweden, Denmark, and Iceland. These mythical and quaint-looking creatures were...

cognitive-dissonance-marketexpress-in

The Era Of Cognitive Dissonance

Cognitive dissonance as a concept intrigued me to the extent that I pursued my arduous research journey of 7 years on this topic. What is cognitive dissonance? According to Festinger (1957) cognitive dissonance theory states...

Minimalism-marketexpress-in

Minimalism: A conundrum!

In the process of finalizing the interior décor of our house, my quest led me to “Asian Paints: Har Ghar Kuch Kehta hain” which showcases the houses of celebs. One such celeb’s house that caught...

netflix-indian-markets

Indian Market: NetFlix fixing its net

Weekends are sacrosanct. The overworked Indian population strives to bond with their relatives, friends and make the most of the 2 or 1.5 or 1 day weekends. More often the conversations tend to have this...

choice-paralysis-marketexpress-in

Did I just encounter choice paralysis?

As I was eagerly awaiting my husband’s birthday, I planned to gift him a pair of jeans. Now, how difficult could that be? My husband being the meticulous person he is, requested me to show...