Raja Sankaran
metaverse-marketing-marketexpress-in

Demystifying challenges of Metaverse in Marketing

With Facebook’s rebranding to meta, metaverse has attracted a wide range of organisations and academics worldwide. While multiple immerging virtual worlds connect with one other, the internet will play a vital part in the metaverse’s...

fashion-industry-marketexpress-in

Evolution Of Trends In The Fashion Industry

The evolution of trends in the fashion industry has taken a big jump from the 90s pop culture to the noughties dramatic culture. Whether it is Bollywood or Hollywood, the change is big and huge...

global-cybersecurity-heist-crime-marketexpress-in

McAfee – A Pioneer in Cybersecurity

The increasing dependence on technology in today’s world has also paved the way for increasingly innovative ways to threaten the safety of the people and organizations using the same technology. Attackers can access and misuse...

ev-consumer-segments-uk-marketexpress-in

Analysis of Electric Vehicle (EV) in India

Our motivation to write this analysis on EV in India has been on two folds. We have observed that the rate of petrol and diesel, specifically in India has had a steep rise. Specifically, it...

citations-references-research-papers-marketexpress-in

The importance of using Citations & References in Thesis & research papers

Discussions with a few research scholars made me realise the knowledge gaps and lack of training for managing references & citations, which is a vital part of academic writing. One of them even described the...

data-breach-gdpr-ransom-ware-marketexpress-in

Data Breach and its impact on an individual

A data breach is any information that compromises with the identity of an individual and adversely affects both an individual and the business & reputation of an organization [1]. The sources of data breach could...