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"brands" tag
neuromarketing-marketexpress-in

Neuroscientific Edge: Why Print Marketing Still Outperforms Digital

It is the 21st century, and introductions of innovations and inventions in technology enlighten and brighten our lives every day. As humans, we are immersed in our daily lives, surrounded and influenced by digital devices...

mwc-2017-mobile-telecomm-trends-marketexpress-in

Unlock Growth: How Trends Can Future-Proof Your Brand or Business

Studying trends is an effective way of plotting the potential of your business/brand. Trends help shape the future. They tell you what people are currently liking, disliking. They are a reflection of consumer behaviour today....

trolls-pan-bahar-marketexpress-in

Social media & Internet Trolls: Do not feed the trolls!!!!

Do not feed the trolls; nothing fuels them so much – Oscar Wilde Trolls in general were frequently mentioned in fairy tales of Norway, Finland, Sweden, Denmark, and Iceland. These mythical and quaint-looking creatures were...

emerging-brands-marketexpress-in

Emerging Brands: Nykaa, Mamaearth, and Sugar Cosmetics- What is common in them?

In March, I somehow became a feminist and am tempted to write something on women but meant for everyone. Last year my article “Abla Nari Maha Sanskari- Is our culture detrimental to women empowerment?” was...

teaching-children-value-of-money-buying-brands-marketexpress-in

Teaching Children the Value of Money – Buying Brands

In today’s world of rampant advertising by big brands, with advertisements splashed all over the different forms of media, from television, to social media to newspapers and billboards, it is really very difficult to keep...

Carmaker Ford announces design overhaul

Auto maker Ford has said it will work hard to make its brands easier to identify by potential customers around the globe. The company believes a unified design concept can also help boost sluggish European...