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"Marketing" tag
nostalgia-marketing-tool-marketexpress-in

Nostalgia as a marketing tool

Nostalgia as a marketing tool is frequently used as an emotional hook by marketers but its effectiveness varies within product categories and among individual and group dynamics. The recently launched ‘The Archies’ movie by Netflix...

memes-list-marketexpress-in

Memes- An unusual medium for tracking popular human sentiment

Memes are an uncommon visual medium to uncover the underlying social themes in society. They can be rich sources of qualitative research in analyzing sentiments. One of the most iconic manifestations of Memes in India...

viral-marketing-content-marketexpress-in

Viral Marketing Strategies and its advantages for Business

Marketing is an art of appealing to the subconscious, a skill when mastered, unveils the way to success with remarkable ease. The orchestration of marketing involves a multitude of considerations when presenting a product to...

chatgpt-sdg-higher-education-marketing-marketexpress-in

ChatGPT in Higher Education and Marketing

This article aims to explain the role of ChatGPT in Higher Education and Marketing. The educational sector is highly competitive and is subjected to new trends in all aspects that involve teaching and learning. However, on...

aggressive-discrete-marketing-marketexpress-in

Aggressive vs. Discrete Marketing: What Works Best for Generation Z

According to the study Generation Z has an attention span of 8 secs. In order to catch their attention and to understand what works best for them, we need to look into their priorities and...

metaverse-marketing-marketexpress-in

Demystifying challenges of Metaverse in Marketing

With Facebook’s rebranding to meta, metaverse has attracted a wide range of organisations and academics worldwide. While multiple immerging virtual worlds connect with one other, the internet will play a vital part in the metaverse’s...

choice-paralysis-marketexpress-in

Did I just encounter choice paralysis?

As I was eagerly awaiting my husband’s birthday, I planned to gift him a pair of jeans. Now, how difficult could that be? My husband being the meticulous person he is, requested me to show...

Evolving Customer Engagement, P2P Marketing and Its Huge Scope in India

Customer engagement has always been recognized as an important and meaningful marketing goal and brings a high level of sales, profit and brand equity to a company. Customer engagement has evolved over a period of...

ttl-marketing-marketexpress-in

Emergence of TTL marketing, Demarcation between ATL & BTL marketing

Technical advancement, development around web 2.0, new-generation information and comm technology and the emergence of social media merged the line between ATL and BTL marketing. Through the line or TTL Marketing, the new buzzword reduces...

marketing-IT-service-marketexpress-in.pg

Marketing Today – All hands on the deck

Marketing is boundaryless, now. Like it or not, it is the product of a volatile, uncertain, complex and ambiguous (VUCA) world. So, everything one does is marketing in some way. A product manager needs to...

consumer-loyalty-marketexpress-in

Discovering the Dirty truth behind customer loyalty

The majority of the consumers believe the sellers in the name of “LOYALTY” (Srivastava & Rai, 2018). Moreover, they expect individual and customised loyalty programs thinking that loyalty programs are true and offers them rewards...

covid-19-political-marketing-marketexpress-in

Amid Covid-19 The Prospect of Political Marketing

Political parties are an indispensable part of any form of constitutional democracy. The proper functioning of democracy is unquestionably incomplete without the existence of political parties. They perform multiple functions and illustrate numerous dynamic behaviours...