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"Marketing" tag
unicorn-marketing-magic-marketexpress-in

How the unicorn became marketing magic

The unicorn has taken advertising by storm. Consumers are snapping up any product associated with the one-horned horse. From his knees, Joshua slides through Brooklyn Owl, a small shop on Flatbush Avenue. He is wearing...

construal-level-theory-marketing-marketexpress-in

Understanding Consumer Psychology: Construal Level Theory

In an effort to understand the behaviour of consumers in their process of buying, many theories, concepts, models etc., have been forwarded. From social psychology marketers have adopted Construal level theory (CLT) to explain how...

fosters-india-it-act-marketexpress-in

Fosters case: The perfect brew for the new amendment to IT Act

The Indian Income Tax Act, 1961 has a dubious distinction – it is perhaps the most important legislation in the country that gets amended considerably, every single year. The last Budget for example, saw nearly...

Digital-marketing-marketexpress-in

Digital Marketing and Its Growing Influence

Digital marketing seems to have caught the imagination of our young professionals. It is logical because the evolving technologies have a tendency to move away from analog to digital. The ever growing digitalization seems to...

Is customer the real king?

As a working-professional, I have always kept in mind or I have always been reminded of the fact that ‘Customer is King’. In services industry, people (who serve) are important and process is the way...

GroupOn – Strategic Analysis

GroupOn , Is it a marketing company? Is it a cash lending firm for small businesses?Is it a discount deal provider or is it just an accounting ponzi scheme? There are endless debates and many...