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"shopping" tag

Transformation of consumer buying behaviour – Utilitarian shopping vs Hedonic shopping

Covid 19 pandemic has changed our way of life unpredictably. Consumer buying behaviour towards necessities and non-necessities has been impacted differently by the two-year prolonged pandemic situation. Spending patterns of an individual in both categories...


Value for Money

Value for money or VFM is the most widely used term while buying anything. However, most of the time, it is just another marketing gimmick. People go to shop for an air conditioner. After shortlisting...

Disutility online grocery shopping-MarketExpress-in

Disutility costs of online grocery shopping a party-pooper?

Online grocery stores (e-Grocers) like,, and their likes, have come to the parade of the online shopping boom recently. Their success has caught the fancy of private equity investors too. Will there...