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"social media" tag
apple-siri-total-solar-eclipse-marketexpress-in

What the 2017 total solar eclipse has to do with Apple’s Siri

When a cosmic event starts appearing in ad campaigns, you know it’s something big and on everyone’s mind. The total solar eclipse on August 21 has a cameo in an advert for Apple’s virtual assistant...

the-social-media-marketexpress-in

Social Media Marketing and its Future: An Opinion

Very recently, Rajdeep Sardesai, one of India’s well-known television journalists, disabled his Twitter account. He cited “concerted campaign of lies and abuse on a daily basis” being the reason for his action. This raises the...

facts-Michael-p-lynch-marketexpress-in

Facts at the speed of tweet are nice but ‘do not give us deeper meaning’

American philosopher Michael P. Lynch says the internet is high on fast facts but low on deeper knowledge and understanding. The age of big data – the “internet of us” – may fail us, if...

german-supermarket-generosity-refugees-marketexpress-in

Generosity vs. fear: How German supermarkets deal with refugees

A supermarket owner in the western German town of Jüchen spontaneously offered his help when a bus with refugees arrived in the middle of the night. Firefighters, who were organizing the logistics for the refugees’...

Twitter social media site files documents for initial public offering

Twitter has confirmed plans for a stock market flotation, the most anticipated launch in the technology sector since Facebook’s launch last year. The site claims over 200 million active users. Social media site Twitter has...

Twitter’s hash crash: social media and the financial markets

Twitter says it will beef up security for its users in response to recent breaches – one of which led to a major “flash crash” on Wall Street. We ask: what role do social media...