India-First-Global-Insights-Analysis -Sharing-PlatformIndia-First-Global-Insights-Analysis -Sharing-Platform
"social media" tag
cognitive-dissonance-marketexpress-in

The Era Of Cognitive Dissonance

Cognitive dissonance as a concept intrigued me to the extent that I pursued my arduous research journey of 7 years on this topic. What is cognitive dissonance? According to Festinger (1957) cognitive dissonance theory states...

the-social-media-marketexpress-in

Method in the Madness – Social Media and Sociology

The things we express on social media through share, like or retweet, our own understanding on those issues is limited and sometimes we even don’t know anything about them. We don’t have any personal experience...

the-social-media-marketexpress-in

Is Social Media Harmful? Should they be strictly restrained or banned fully?

Today I was asked a question. “Given the speed with which negative and fake news spreads with social media, should we consider Facebook and other social media platforms as harmful and ban or control or...

Ireland fines WhatsApp €225 million for EU privacy breach

Ireland’s privacy regulator has fined WhatsApp a record amount for breaking European Union data protection rules. It said the company had failed to give users transparency about how their data would be used. Ireland’s Data...

social-media

Boost your social media brand through dedicated offline PR activity/media coverage

Are you planning to curate digital and social media campaigns to create brand awareness, enhance brand recall, generate leads and enhance customer experience without capturing the vast offline space? To put it simply- it is...

facebook-marketexpress-in

Could departing advertisers kill Facebook?

“Move fast and break things” is a famous Facebook corporate motto. The recent data breach scandal has certainly seen trust broken fast, especially among users. Will it leak into Facebook’s key revenue source? It is...

facebook-data-marketexpress-in

Facebook: user data in focus again

Germany’s federal cartel office has warned Facebook about exploiting user data, and mooted sanctions if the internet giant does not change methods. Facebook has a two-thirds market share among social networks in Germany. Germany’s federal...

apple-siri-total-solar-eclipse-marketexpress-in

What the 2017 total solar eclipse has to do with Apple’s Siri

When a cosmic event starts appearing in ad campaigns, you know it’s something big and on everyone’s mind. The total solar eclipse on August 21 has a cameo in an advert for Apple’s virtual assistant...

the-social-media-marketexpress-in

Social Media Marketing and its Future: An Opinion

Very recently, Rajdeep Sardesai, one of India’s well-known television journalists, disabled his Twitter account. He cited “concerted campaign of lies and abuse on a daily basis” being the reason for his action. This raises the...

facts-Michael-p-lynch-marketexpress-in

Facts at the speed of tweet are nice but ‘do not give us deeper meaning’

American philosopher Michael P. Lynch says the internet is high on fast facts but low on deeper knowledge and understanding. The age of big data – the “internet of us” – may fail us, if...

german-supermarket-generosity-refugees-marketexpress-in

Generosity vs. fear: How German supermarkets deal with refugees

A supermarket owner in the western German town of Jüchen spontaneously offered his help when a bus with refugees arrived in the middle of the night. Firefighters, who were organizing the logistics for the refugees’...

Twitter social media-marketexpress

Twitter social media site files documents for initial public offering

Twitter has confirmed plans for a stock market flotation, the most anticipated launch in the technology sector since Facebook’s launch last year. The site claims over 200 million active users. Social media site Twitter has...