AAUM 
Analytics, an Analytic firm founded in 2008 by IITians is changing the face of Rural Analytics like never before by providing analytics and consultancy services to Government organisations and NGOs.
Rajesh Kumar the brain behind AAUM heads a team of 14 highly qualified professionals working constantly to provide cutting edge analytic solutions. Their vision has is to provide superior value by intelligently mining information for deeper insights that allows clients to stay focussed with necessary advantage to be ahead of competition.
Company Profile
AAUM has currently three established line of business namely Analytics, Competitive Intelligence and Livelihood. Companies main focus would be on players who have an interest in Rural, Insurance, Finance and Retail. It successfully completed projects for Ministry of Rural development and been involved in pilot projects of NABARD. Analytics capabilities enabled them to cater not only to Rural markets but also to the highly competitive and lucrative entertainment market. AAUM also provided analytics research for the movies such as ‘Enthiran’ and ‘Ra-One’.
Fact Sheet
| Name | AAUM Analytics & Research Pvt. Ltd. |
| Location | Dedicated corporate office at IIT Madras Research Park |
| Year of Establishment | 2008 |
| Competitive Advantage | Rural Analytics and Predictive Analytics |
| Team | Total strength – 14 People |
| Founded by IITian Mr. Rajesh Kumar as CEO with | |
| – 4 Analytics | |
| – 3 Software devlopers | |
| – 1 Marketing, 3 Livelihood, | |
| – 1 Accountant and 1 consultant | |
| Advisory Board | Prakash Sai – Professor at Department of Management studies IIT Madras |
| Puneet Gupta – Founder of IFMR Mezzanine Finance Co. | |
| Ashok Jhunjhunwala – Padmashri winner professor at Department of Elctrical Engineering – IIT Madras | |
| Future Plan | Expand to western markets. Office in USA in 1st half of 2012 |
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