Advice & Guides
paytm-upi-marketexpress-in

It’s Your Money, So You Find It: The Paytm Conundrum

Why would one ask oneself why we use UPI integrators like Google Pay or Paytm, in this case, Paytm? To send small amounts of money with ease for our daily needs. But do using Paytm...

neuromarketing-marketexpress-in

Neuroscientific Edge: Why Print Marketing Still Outperforms Digital

It is the 21st century, and introductions of innovations and inventions in technology enlighten and brighten our lives every day. As humans, we are immersed in our daily lives, surrounded and influenced by digital devices...

ikea-india-marketexpress-in

Ikea India: Why They Struggle & How to Win Big

Why has IKEA not taken off in a big way, even though it’s known for its DIY furniture assembly concept around the world? There could be several reasons, such as taxes, price, store accessibility, product...

ambient-marketing-works-marketexpress-in

Captivate Your Audience: Unveiling Ambient Marketing

The current generation is notorious for its extremely short-lived attention spans, given this complexity brands are struggling to grab their attention. Companies face a daunting challenge in trying to differentiate themselves from a wide range...

mwc-2017-mobile-telecomm-trends-marketexpress-in

Unlock Growth: How Trends Can Future-Proof Your Brand or Business

Studying trends is an effective way of plotting the potential of your business/brand. Trends help shape the future. They tell you what people are currently liking, disliking. They are a reflection of consumer behaviour today....

cryptocurrency-returns-marketexpress-in

Cryptocurrency in India: Retail & Household Investment Trends

In recent years, the landscape of investment opportunities available to Indian retail and household investors has dramatically expanded, with cryptocurrency emerging as one of the most talked-about avenues. This article delves into the significance of...

financial-planning-marketexpress-in

Financial Planning At Mid Life And Beyond

Birthday celebrations bring an excellent opportunity to connect with your family and friends. It becomes a special opportunity when your childhood friends wish you and spend time with you on your special day! A few...

mental-health-social

The Power of Social Listening: A Launchpad to Success on Social Media

Ever wondered what the internet is whispering about your brand? If not sure, you can find out simply by listening. Yes, you read that right! Listening to what your target audience and existing customers say...

constructivism-actionable-learning-marketexpress-in

Constructivism: A Universal, and Actionable Learning Practice

The concept of constructivism was first introduced by Jean Piaget, and this concept gained traction in the 1960’s and emerged as a sub-discipline in psychology for development. Piaget conceptualised that human beings learn through interaction...

work-motivations-marketexpress-in

Unveiling Gen Z & Gen Alpha’s Work Motivations: Sociocracy, Holacracy & Teal Management

It is anticipated that Gen Z will make about 27% of the workforce by 2025, and Gen Alpha will follow suit by 2030. These generations bring unique attitudes and expectations to the workplace that have...

trolls-pan-bahar-marketexpress-in

Social media & Internet Trolls: Do not feed the trolls!!!!

Do not feed the trolls; nothing fuels them so much – Oscar Wilde Trolls in general were frequently mentioned in fairy tales of Norway, Finland, Sweden, Denmark, and Iceland. These mythical and quaint-looking creatures were...

digital-marketing-marketexpress-in

Exploring the business growth: A revolution of Digital Marketing

Digital marketing has sparked a monumental transformation in how businesses promote products and services to connect with customers in the digital age. As technology evolves at a rapid rate, digital marketing has moved from an...