Digital marketing has sparked a monumental transformation in how businesses promote products and services to connect with customers in the digital age. As technology evolves at a rapid rate, digital marketing has moved from an...
Plant-based protein products and Vegan products are re-defining the category as solutions which offer indulgence and no compromise and all the desire and benefits of the original products. Will that be a sustainable how to...
The success of a research process hinges on the literature review. A literature review (LR) is an academic work that examines the current work on a specific topic. It implicitly demonstrates the author’s knowledge and...
Nostalgia as a marketing tool is frequently used as an emotional hook by marketers but its effectiveness varies within product categories and among individual and group dynamics. The recently launched ‘The Archies’ movie by Netflix...
Staying worried at all times about money is not something anyone would want, especially during their golden years. People work hard during their youth so that they can enjoy their retirement without having financial worries....
In today’s ever changing, connected world, people & organizations face all kinds of adversity in life. There are personal crises, such as illness, loss of a loved one, abuse, bullying, job loss, and financial instability....
Psychological influence motivates performance improvement. Pygmalion effect is a phenomenon wherein, high expectations are pronounced overtly, and placed upon people to improve their performances. On the other hand, lowered expectations may also lead to decreased...
Memes are an uncommon visual medium to uncover the underlying social themes in society. They can be rich sources of qualitative research in analyzing sentiments. One of the most iconic manifestations of Memes in India...
Marketing is an art of appealing to the subconscious, a skill when mastered, unveils the way to success with remarkable ease. The orchestration of marketing involves a multitude of considerations when presenting a product to...
The most important rewards for an individual or a team for their contributions are feedback, respect, and recognition. All these are intertwined in such a way that one feeds the other. The first important factor...
Have you ever heard about white noise? It’s a kind of ambient sound that some people claim can help you focus better. It includes things like coffee shop chatter, rainfall and ocean waves. It sounds...
Consumers’ minds matter. A consumer sentiment index measures the degree to which individuals feel optimistic about their ability to make purchases in the near future. When assessing the economy as a whole and an individual’s...
