The current generation is notorious for its extremely short-lived attention spans, given this complexity brands are struggling to grab their attention. Companies face a daunting challenge in trying to differentiate themselves from a wide range...
Plant-based protein products and Vegan products are re-defining the category as solutions which offer indulgence and no compromise and all the desire and benefits of the original products. Will that be a sustainable how to...
Consumers’ minds matter. A consumer sentiment index measures the degree to which individuals feel optimistic about their ability to make purchases in the near future. When assessing the economy as a whole and an individual’s...
Covid 19 pandemic has changed our way of life unpredictably. Consumer buying behaviour towards necessities and non-necessities has been impacted differently by the two-year prolonged pandemic situation. Spending patterns of an individual in both categories...
As I was eagerly awaiting my husband’s birthday, I planned to gift him a pair of jeans. Now, how difficult could that be? My husband being the meticulous person he is, requested me to show...
The majority of the consumers believe the sellers in the name of “LOYALTY” (Srivastava & Rai, 2018). Moreover, they expect individual and customised loyalty programs thinking that loyalty programs are true and offers them rewards...
In an effort to understand the behaviour of consumers in their process of buying, many theories, concepts, models etc., have been forwarded. From social psychology marketers have adopted Construal level theory (CLT) to explain how...
Over the past half century, business in general and retail in particular has achieved enviable growth in terms of technology and revenue. Development seems to be a sure thing in view of the burgeoning economies...
Those who have worked with me so far know me as a core technology person. From my days in networking, developing solutions for Internet mobility, security and multicast to my recent years in context aware...
Procter & Gamble (P&G) is amongst the leading consumer goods companies globally. It came into existence in 1837. The company has presence in more than 180 countries today, serving around 5 billion people across the...
