Small Biz
predictive-analytics-marketexpress-in

Predictive Analytics: Its Significance to Business Managers

Business analytics, big data, and data science, are the most happening things in the business arena. Companies are collecting data from every customer who visit them at every turn and have accumulated piles of data...

capital-structure-shareholders-marketexpress-in

Emphasis on Capital Structure is Vital in Delivering Value to the Stakeholders

When a capital structure is altered – whether in a tax or no tax condition – it does impact the value creation for the shareholders of its firm. This is in contrary to the classic...

sme-series-private-limited-company-llp-marketexpress-in

Private Limited Company vs LLP structure for startups

Krrishan Gopal Singhania is a practicing corporate lawyer with over 20 years of experience in the field of arbitration. He runs his own law firm, Singhania & Co. Krrishan has extensive exposure to the international...

marketers-iot-internet-marketexpress-in

Knowledge of Computer Technology: Its Importance to the Marketers

In this era of internet of things (IOT), one cannot live without internet. This is more so in case of marketing. Modern marketers are increasingly making use of internet and web based technologies for their...

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The 7 best ways to bootstrap your tech startup

I often hear entrepreneurs tell me how they don’t have the cash to fund their startup dream and that’s why they are not even going to try. I understand there are many circumstances where you...

internet-of-things-marketexpress-in

Trend to Watch in Marketing: Internet of Things

Marketing isn’t the same as it used to be. Radical changes have been brought about largely by ‘technology and connectivity’. The evolution of digital technology is fueling disruptive changes in the marketing environment. Yet, this...

workplace-toxicity-look-inwards-marketexpress-in

Workplace toxicity – Look inwards

Restoring our engagement levels clearly then becomes a matter of choice than accident. Once this responsibility is wholeheartedly owned, the next challenge lies in dealing with the frequent workplace toxicity encountered in the form of...

swiss-no-one-business-talent-marketexpress-in

Swiss top world ranking of business talent

The country which often gets its reputation through the commercial successes of watches, cheese and chocolate has been named the best in the world for fostering business talent. Lausanne-based business school IMD released its annual...

entrepreneur-confident-not-arrogant-marketexpress-in

#ENTREPRENEURTRAITS – CONFIDENT BUT NOT ARROGANT

The second skill/trait (not in order) I try to look for in entrepreneurs is if they are confident, but not arrogant. I actually don’t think there’s a fine line as many people suggest. To me, most...

pay-what-you-want-pwyw-marketexpress-in

PWYW: A new pricing strategy – is it really new?

Pay what you want – PWYW – as it is called is a pricing strategy. It is a pricing model that lets customers decide how much they want to pay, including zero, for a particular...

iran-tech-startups-marketexpress-in

Iran, its Youth & the Tech Start ups

“Iranians are just like the Israelis, very entrepreneurial”, says Parsha Ghaffari CEO and founder of an Artificial Intelligence startup, Aylien. Parsha Ghaffari, an Iranian youth who launched his startup venture in Ireland represents the youth...

ccd-cafe-coffee-day-marketexpress-in

CCD: The IPO of Mr. Coffee Bean

For the most popular hangout joint amongst youth, the Café Coffee Day (CCD), is on the mission to offer a world-class coffee experience. CCD has redefined the experience of having a meeting in an economical...