Small Biz
fosters-india-it-act-marketexpress-in

Fosters case: The perfect brew for the new amendment to IT Act

The Indian Income Tax Act, 1961 has a dubious distinction – it is perhaps the most important legislation in the country that gets amended considerably, every single year. The last Budget for example, saw nearly...

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Digital Marketing and Its Growing Influence

Digital marketing seems to have caught the imagination of our young professionals. It is logical because the evolving technologies have a tendency to move away from analog to digital. The ever growing digitalization seems to...

Private-limited-company-annual-tax-returns-roc-marketexpress-in

Private Limited Company, Annual tax returns and ROC compliance

Krrishan Gopal Singhania is a practicing corporate lawyer with over 20 years of experience in the field of arbitration. He runs his own law firm, Singhania & Co. Krrishan has extensive exposure to the international...

indian-startups-gmv-nps-sustainable-business-model-marketexpress-in

Indian Startups, GMV, NPS and Sustainable business model

The internet is making price competition more competitive while geographic markets of retailers are rapidly increasing from local buyers to customers across the country and even across the globe. It has been a neck to...

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Startups & designing their products

Conversation between  Pichkaari,  a communication boutique and Ezilarsan PKP,  Founder,  MarketExpress  – India’s First Global Insights & Analysis Sharing Platform. Pichkaari: Human thinking is dominated by patterns. These patterns enable us to collaborate with the...

patent-box-made-in-india-marketexpress-in

Patent Box – Made in India

In a bid to encourage more companies retain and commercialise their patents in India, the Finance Act, 2016 includes a new scheme of taxation for incomes from patents.   We are discussing  the proposed “patent...

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Tips to Finance Your Small Business in India

The number of start-ups in India is rising enormously. However, the biggest problem faced by every entrepreneur is lack of funds. If you have an excellent business idea but lack of funds is hindering your...

Customer-Acquisition-Cost-CAC-Customer-Life-Time-Value-CLTV-marketexpress-in

Customer Acquisition Cost (CAC) and Customer Life Time Value (CLTV)

You’re an exciting new startup with an out of the world idea and touted as the next big thing in eCommerce in India. Wow! You’re landed. Well, not quite. Reality strikes when, after having arrived...

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Showrooming and Webrooming: The Emerging Trends Consumer Behaviour

Over the past half century, business in general and retail in particular has achieved enviable growth in terms of technology and revenue. Development seems to be a sure thing in view of the burgeoning economies...

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Multimillion dollar idea & cofounder pay package

Cofounder and their predicament: Often one of the cofounders comes up with a multimillion dollar idea and seed capital yet he/she offers not so good monthly pay package to their fellow, full time cofounder. Cofounder needs to be...

Startups-critical-thinking-positive-thinking-marketexpress-in

Positive thinking versus Critical thinking for small business

Ezilarsan PKP: What should be the best growth strategy for a startup? Prasad: Sorry, there are too many ways in which a startup can grow. No one strategy works for all startups. It depends on...