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"Startup" tag
digital-marketing-marketexpress-in

The Impact of Digital Marketing on the Indian Economy

In the digital age, the world of marketing has undergone a significant transformation, and India is no exception. Digital marketing, fueled by advancements in technology and the widespread use of the internet and mobile devices,...

reliance-jio-cinema-marketexpress-in

Reliance Jio Cinema’s Free IPL 2023 Streaming

Reliance Jio Cinema is a popular streaming service in India, with over 30 million users. The platform offers a wide range of content, including movies, TV shows, and live sports events. The announcement of free...

startup-company-thrasio-model-eduexpress-marketexpress-in

Startup Company: Thrasio model & Indian markets

India recorded $49 billion PE-VC investments till September 2021, 41% of which has been in unicorns. In the eleven months of 2021, India has added forty one unicorns in its kitty and NASSCOM estimates this...

the-art-of-nuding-startup-marketexpress-in

Startup & Entrepreneur: The Art of nudging

Nudging is an art, if perfected with devotion and passion, will always pay back in tons . Often we try to get worked up while supporting our loved ones and friends in their work, chores, ...

nikola-hydrogen-marketexpress-in

Tesla’s rival Nikola to come up with heavy-duty truck of the future?

positioning-products-brand-marketexpress-in

Startup & MSME: Positioning critical for Products & Services both!

“Products” have been enjoying “Branding” and “Positioning” as a critical marketing tool to establish “stall” and “recall” in the minds of consumers. Companies like Uniliver, Mercedez, Coke, Pepsi, Bata, Maruti, Reckitt Coleman, Tata, Dabur, Patanjali...

startup

When Was Peak-Insanity of the Unicorn-Startup Bubble That’s Now Imploding?

WeWork was just late to the defenestration party. Everyone – including infamously me – has been trying to pinpoint the exact moment when the magnificent startup-unicorn-bubble broke, and I mean not just broke but imploded...

german-founders-asia-marketexpress-in

Expanding to Asia holds big promise for German founders

An increasing number of German entrepreneurs are taking their startups to Asia. Christian Geissendoerfer, CEO of German Accelerator Southeast Asia, talks to DW about the dos and don’ts when striking out in the Far East....

women-investors-marketexpress-in

Are women better investors?

Women are indeed better investors on average, but they don’t know it. Most financial products are designed by men, for men. New women-focused digital investment platforms are hoping to fill in the gap. Wall Street...

startup-product-marketexpress-in

Tech Startups with a product

One of the biggest criticisms against the Indian IT industry is that it failed to generate enough products. This has nothing to do with the ability, but rather an economic decision. Simply put, the gestation...

wework-coworking-marketexpress-in

WeWork all over the world

The shared-office space startup WeWork wants to help its members “create a life, not just a living.” With a $17-billion valuation, investors seem to agree and help the project become a big success globally. When...

Startups, MVP and the need for the core team

Startups often don’t plan their product development process meticulously as they think that everything will fall in place. But in order the things to fall in the place, one has to execute a robust plan...